Reunion







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RESEARCH STUDIES


6 in 10 Singaporeans eat out at least 4 times a week





Regularly eat out consume 15% more calories and 25% more saturated fat!

which contributes to 3 in 10 Singaporeans diagnose with diabetes before their 40th birthday





With 1 in 5 Singaporeans working more than 11 hours a day, they have little time and energy after spending long hours at work to cook for themselves

EMPATHY

CONTEXTUAL INQUIRY

31 Respondents

13 Homemakers and 21 Working Adults who are corresponded to our target user archetype

Survey + Interviews

At least 10 minutes face-to-face interviews and online surveys were conducted.

Field Observation

20 to 30 minutes observing housemakers prepare dishes for their family, while the working adults carry out activities at home after work. Share their experiences during their activities.







Results + Findings

Homemakers

53.8% respondents would like to earn extra income by selling own home-cooked food to neighbourhood community!

Working Adults

Majority would like to try healthier and cheaper food which is cooked by your neighbouring certified cook!



“I love to produce confectioneries for my colleagues and it would be great to earn extra income on the side."

Employee & Homemaker, age 45



“If the using experience of the first time is good, I will keep on trying.”

Fresh Graduate, Young Working Adult, age 24



View Interview + Survey Results

EMPATHY

PROBLEMS

Time

Busy working adults have little time and energy left to prepare meals after spending long hours at work

Health

Eating out is much less healthy since food are high in fats, sugar and sugar.

Price

Rising prices in typical food establishments as hawker centres limit people's eating options.

DEFINE

PERSONAS


Lucy

41 years old and married with 2 lovely children



Extra portion of cooked food is usually thrown away and it is a waste

Earn extra income through cooking

Share the food with colleagues and friends

Be open-minded and learn more cooking skills from different cuisines.

Jane

25 years old, work long hours and stay with her husband only



Always has to eat outside food or instant food which is less nutritious

Not economical if food is cooked for just her husband and herself

Less variety of outside food, feel cloyed

Have a cheap, quick & simple meal after work

Prefers healthier and delicious food

DEFINE

GATHER REQUIREMENTS

55 Expectations

A list of expectations and needs from the our respondents


View PDF

Affinity Diagram

Group all similar expectations and needs using our favourite sticky notes and whiteboard


View Images

Trello

Real-time collaboration and organized our requirements


View Images






MoSCoW Rule

Prioritize what’s valuable for each requirement from affinity diagram



Understand MoSCoW Rule

DEFINE

STORYBOARD + TASK FLOW

5 task flows were generated from our requirements and storyboards were drawn to illustrate each task flow

Image 1

Task Flow 1

View PDF
Image 2

Task Flow 2

View PDF
Image 3

Task Flow 3

View PDF
Image 4

Task Flow 4

View PDF
Image 5

Task Flow 5

View PDF

IDEATE

PROTOTYPE


Low-Fidelty prototype was skipped due to lack of time. Hence, High-Fidelty prototype was used to conceptualize the requirements into mobile screens.

Nielsen’s Heuristics

Followed closely and complied to most of the heuristics i.e. Consistency And Standards and Recognition Rather Than Recall

Don Norman's Design Principles

Each prototype has designed closely to Design Principles i.e. Affordance and Visibility




Image 1

Task Flow 1

Image 2

Task Flow 2

Image 3

Task Flow 3

Image 4

Task Flow 4

Image 5

Task Flow 5




Prototyping Tools

Axure RP 8

balsamiq

Sketch

EVALUATE

USABILITY TEST


Low-Fidelty prototype was skipped due to lack of time. Hence, High-Fidelty prototype was used to conceptualize the requirements into mobile screens.

Usability Test

Invited 5 participants for tests. Tests consists of task-based walkthrough and think-aloud technique. Evaluation is done after every sub-task


View User Profile View Evaluation Result

Quality Feedback

All feedbacks are accepted and reviewed

Iterate

Based on usability tests and feedback, these information are taken into consideration and implemented for next iteration







“What should I press after I have reached this screen? Hmmm..., am I supposed to click here?"

Participant A, age 45, assigned to task 1



“What happens if I cannot finish the order in the time that I estimated?”

Participant D, age 26, assigned to task 4







Our Solution

SOLUTION


Reunion is an app which allows you to order delicious food from certified home cooks in your neighborhood community. Busy working adults can purchase home-cooked meals without the hassle of shopping, cooking and cleaning.

At the same time, this platform brings in opportunities for homemakers to earn extra income simply through making eatra portions of what they have cooked.



Learn More

Every Cook is an Entrepreneur


Earn extra income simply through making eatra portions of what you have cooked.






Try Prototype Now

More food choices for working adults


Purchase home-cooked meals without the hassle of cooking after work






Try Prototype Now

FEATURES


Food Safety


All registered cook must comply to NEA Guideline to ensure hygiene standard are met. We ensure that every food that is delivered are safe for consumption.



View NEA Guidelines










Convenient. Within Your Neighbourhood.


You can get all cook within your neighbourhood! We ensure you will get a match within 1 kilometer from your desired location.









Financial & Order Management


Seamlessly track your new order. Check your monthly earning.



PROMOTIONAL

VIDEO


PROMOTIONAL

POSTER


Image 1

Actual Poster for STePS 2017

Image 2

Alternative Poster for STePS 2017

Image 3

Food Poster for STePS 2017

Meet The Team




Joseph


Wei Yang


Shao Yun


Yan Meng


Get in Touch

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